When the Amsterdam tea house wished to optimize its offerings for portability, women's purses were looked to as inspiration for Tea Bar packaging. Ladies are accustomed to carrying fashionable change purses and wallets around, so this product would become another essential accessory, specifically for toting one's favorite infusions.
PROUDdesign created three clutches to contain the loose leaf and 15 empty teabags. The idea is that the consumer can fill the pretty pouches with her own blend of teas, spices and other custom flavor mixtures that will be available to her on-the-go. Tea Bar packaging is wonderful to take into work, equipping you with the option of making your own elaborate brew with a simple office kettle.
Clutch-Style Beverage Branding
Tea Bar Packaging Channels the Elegance and Portability of Handbags
Trend Themes
1. Clutch-style Packaging - The trend of taking inspiration from non-food industries, like fashion, to create portable packaging for food and beverages.
2. Customizable Packaging - The trend of providing customers with empty packaging that they can fill with their own products or customize to their liking.
3. On-the-go Convenience - The trend of offering products that provide convenience for customers who are constantly on-the-go.
Industry Implications
1. Food Packaging - Opportunities for disruptive innovation in the food packaging industry could include creating packaging designs that combine elements of fashion and functionality to appeal to consumers.
2. Tea Industry - Opportunities for disruptive innovation in the tea industry could include offering customers the ability to create their own tea blends using empty packaging provided by the company.
3. Office Supply Industry - Opportunities for disruptive innovation in the office supply industry could include offering employees the option to create their own tea blends at work using portable tea packaging.