'Sorry Mom' is a family-owned tattoo shop located in Braunschweig, Germany that is enjoying a brand new identity and in addition to its services, it offers its customers tattoo-style apparel. The independent business tapped into the talents of the Hamburg-based illustrators and graphic designers of We Are Büro Büro for the development of its brand. The result includes clean, blue-colored brand imagery that ties into the interior of the brick-and-mortar establishment.
In addition, We Are Büro Büro collaborated with its client on the creation of a lineup of tattoo-style apparel and merchandise that ensures returning customers are more connected to Sorry Mom Studio via fashionable short-sleeved shirts. With a mix of colors and typography, the graphic design firm created a type of culture for Sorry Mom that is centered around its services.
Design-Forward Tattoo-Style Apparel
The Sorry Mom Tattoo Studio Boasts a Minimalist Tee Colelction
Trend Themes
1. Tattoo-style Apparel - Opportunity to create a disruptive brand by combining tattoo art and fashion.
2. Illustration Collaboration - Opportunity for illustrators and graphic designers to collaborate with businesses in creating unique merchandise.
3. Branded Merchandise - Opportunity for businesses to extend their brand identity through the creation of merchandise.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate tattoo-style designs into their collections.
2. Tattoo Studios - Opportunity for tattoo studios to expand their offerings by selling tattoo-style apparel.
3. Graphic Design - Opportunity for graphic design firms to collaborate with businesses on creating branded merchandise.