Chicago-based artist Ellen Green has created these wicked tattooed gloves. All of them are custom-printed gloves etched with old-school sailor tattoos giving each of them a unique one-of-a-kind appearance.
The tattooed gloves show off many typical designs you would expect to see branded on a sailor's body. The tattoos include naked girls, skulls, crosses, daggers, birds, dragons and writing all done in an authentic looking sailor style.
Implications - Youth consumers have an appetite for the unconventional. These consumers are drawn to eccentric social archetypes throughout history such as ninjas or pirates. Companies looking to create a deeper connection with this demographic should create products and experiences that revolve around the lifestyle of these archetypes.
Pirate-Painted Gloves
The Tattooed gloves by Ellen Green are Sea-mingly Sweet.
Trend Themes
1. Custom-printed Gloves - Opportunity for companies to offer custom-printed gloves with unique designs, catering to the desire for individuality and personal expression.
2. Old-school Sailor Tattoos - Companies can explore incorporating old-school sailor tattoo designs into their products, tapping into the nostalgia and timeless appeal of this traditional art style.
3. Eccentric Social Archetypes - Create products and experiences revolving around eccentric social archetypes like pirates or ninjas to engage and connect with the youth demographic seeking unconventional and unique experiences.
Industry Implications
1. Fashion/apparel - Fashion brands can explore incorporating custom-printed gloves with unique designs or incorporating old-school sailor tattoo elements into their apparel, attracting consumers looking for individuality and nostalgia.
2. Accessories - Accessory companies can offer custom-printed gloves as an unique accessory option for consumers seeking personal expression and a touch of unconventional style.
3. Entertainment/experiential - Create immersive experiences centered around eccentric social archetypes like pirate-themed immersive events or ninja-inspired escape rooms, catering to the desire for unique and unconventional experiences among the youth demographic.