The recent November 2008 issue of Vogue Brazil featured a Tarzan-inspired fashion editorial entitled “Vida Selvagem.â€
The editorial, which was shot by photographer Jacques Dequeker, featured model Gracie Carvalho as a fashionable Jane and and Iuri Jasper as Tarzan.
Predictably, Tarzan did not get to wear much, but Jane flaunted glamorous gowns that looked fantastic in the jungle setting.
Implications - There is something innately romantic about famous fairytale legends like that of Tarzan and for the modern consumer who oftentimes lives in a world that is staggeringly realistic and unremarkable this is especially true. Advertisements that offer glimpses of adventure, romance and excitement offer unique opportunities for every day consumers to enjoy a little escapism. This, without a doubt, is a smart move.
Tarzan Fashion Editorials
In 'Vida Selvagem,' Vogue Brazil Gets Jungle Fever
Trend Themes
1. Tarzan-inspired Fashion - Opportunity to create fashion campaigns or editorials inspired by Tarzan and other famous fairytale legends, offering consumers a sense of adventure and escapism.
2. Jungle-themed Photography - Opportunity to create captivating photography sets in jungle settings, combining fashion with nature for a visually stunning and unique look.
3. Romantic Escapism - Opportunity to market products or experiences that provide everyday consumers with a sense of adventure, romance, and excitement, tapping into their desire for escapism.
Industry Implications
1. Fashion - Fashion brands can leverage Tarzan-inspired themes to create captivating campaigns, attracting consumers looking for a touch of adventure and fantasy in their wardrobe.
2. Photography - Photographers can explore jungle-themed photography sets, offering a unique and visually striking style for fashion editorials or advertising campaigns.
3. Travel and Recreation - Travel agencies, hotels, and resorts can market jungle adventure vacations or packages, appealing to consumers seeking romantic escapism and immersive experiences.