Sneaker brand Onitsuka Tiger has created the world’s first Tansu shoe - a handcrafted wooden sneaker with hidden drawers inspired by the Japanese art of traditional chest-making.
The execution by Amsterdam Worldwide is the latest in the brand’s ‘Made of Japan’ campaign. The agency commissioned Tansu artists, Ogura Tansu Ten, to create a 4.5 foot long custom wooden cabinet in the shape of a sneaker.
The Tansu shoe will tour across Onitsuka Tiger’s European stores as well as featuring on marketing material.
Wooden Sneakers
Onitsuka Tiger's Tansu Trainer
Trend Themes
1. Wooden Footwear - Developing shoes made from sustainable materials like wood can help reduce environmental impact.
2. Traditional Art-inspired Design - Incorporating traditional art techniques in products can appeal to customers who value cultural craftsmanship.
3. Multi-functional Shoes - Designing shoes with hidden compartments can add convenience and versatility to the product, making it more attractive to potential buyers.
Industry Implications
1. Fashion - Innovative shoe designs can appeal to fashion-forward consumers, especially those interested in environmentally-conscious fashion choices.
2. Home Decor - Furniture pieces inspired by traditional techniques like tansu can create unique and interesting design elements in a living space.
3. Tourism and Events - Exhibiting unique products like the Tansu shoe in pop-up stores and events can generate buzz and interest in the brand, attracting potential customers.