The Brazilian shipping service airline ‘Tam Cargo’ uses clever and funny business cards which transform ordinary cards into little cargo boxes.
With their self-promoting business cards Tam Cargo expresses very well what their services are. You can watch the stunning business card transformation in the above video. Check it out !
Implications - Modern business cards feature interactive elements that are meant to make a favorable impression on the recipient. More than mere methods to display contact information, business cards reflect a personal or company brand, and don't have to be credit card-sized. Indeed, the more innovative a business card's aesthetic, the more likely it is to be remembered and discussed.
Transformable Business Cards
The ‘Tam Cargo' Business Cards Tap into Clever Branding
Trend Themes
1. Interactive Business Cards - Business professionals can explore the trend of interactive business cards that go beyond traditional designs to make a memorable impression.
2. Creative Branding - Business professionals can tap into the trend of using creative branding techniques on business cards to effectively communicate their services or brand values.
3. Transformative Design - Business professionals can embrace the trend of using transformative design elements on business cards to create a unique and memorable experience for recipients.
Industry Implications
1. Printing Industry - The printing industry can leverage the demand for innovative business cards by offering printing services for interactive and creatively designed cards.
2. Marketing and Advertising - The marketing and advertising industry can explore disruptive opportunities by incorporating interactive business cards into their campaigns and strategies.
3. Graphic Design - The graphic design industry can benefit from the trend by offering expertise in creating visually appealing and transformative business card designs.