There is something very captivating about the Tallow Swimwear SS11 look book that will surely draw girls to the label. I think it has much to do with the fact that the line is as practical as it is fashionable--and the proof is right here.
Designed by Ali Mandalis and Shannon Clynes, the Tallow Swimwear SS11 collection was shot by surf photographer Justin Crawford. Comprising bikinis, one-pieces and tees and shorts, the pieces in this collection are sure to be put on next summer's shopping list.
Surfing Swimsuit Shoots
Tallow Swimwear SS11 Collection is Functional and Fashionable
Trend Themes
1. Functional Fashion - Disruptive innovation opportunity: Create clothing that combines practical functionality with stylish design.
2. Surf-inspired Swimwear - Disruptive innovation opportunity: Develop swimwear that incorporates elements of surf culture for a unique and trendy aesthetic.
3. Photographic Lookbooks - Disruptive innovation opportunity: Utilize professional photography to showcase fashion collections in a visually captivating way.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion to create smart and interactive clothing.
2. Outdoor Sports - Disruptive innovation opportunity: Combine fashion and high-performance materials to design athletic apparel suitable for outdoor activities.
3. Photography - Disruptive innovation opportunity: Develop innovative solutions to enhance the quality and creativity of fashion photography.