In celebration of National Taco Day (on October 4th), Old El Paso is helping fans kick up the heat with the launch of the new Old El Paso Takis Fuego-inspired Hot Chili Pepper and Lime-Flavored Stand 'n Stuff Taco Shells. The new additions will appeal to consumers looking for novel spicy flavor experiences during meal times.
"The Takis Fuego® and Old El Paso™ collaboration is focused on bold flavors and fun," said Ryan Harrington, Vice President, Walmart, General Mills. "We’re introducing the newest breakthrough innovation that consumers have been searching for, meeting their needs for a spicy taco shell with unique flavor."
The new offering is available at Walmart stores nationwide now, with additional retail distribution at later dates. The 10-count boxes of Old El Paso Stand 'n Stuff Bold Takis Flavored Shells, retail for $2.48.
Takis-Inspired Taco Shells
Old El Paso Debuts the New Takis Fuego in Two Spicy Flavors
Trend Themes
1. Spicy Taco Shells - There is opportunity for food industry players to cater to consumers' taste for bold and spicy flavors in traditional food offerings.
2. Collaborations for Novelty Flavors - Companies could benefit from collaborations with other brands to bring unique flavor experiences to consumers.
3. Limited-edition Offerings - Creating limited-edition flavored products can spark interest and demand among consumers.
Industry Implications
1. Food and Beverage Manufacturing - Food companies can leverage innovative flavor collaborations to differentiate their products in a crowded marketplace.
2. Grocery and Supermarkets - Grocery stores can prioritize carrying unique and limited edition products to attract customers searching for new flavor experiences.
3. Fast Food Chains - Fast food chains can introduce limited-edition menu items featuring novel spicy flavors to entice customers to try something new.