Arizona State University design student Jessica Stoll recently re-imaged the classic McDonald's takeaway bag. While McDonald's has redesigned its takeout packaging many times over the years, Stoll's new design favors functionality over style. Rather than focusing on the exterior design, Stoll created a clever bag with functional food-shaped pockets on the interior.
The clever packaging was inspired by the desire to make it easier to eat a McDonald's hamburger while seated at a table. Stoll achieved the functional new packaging through the use of an ingenious folding system. Her clever new takeaway bag adapts to fast food products by providing custom pockets for both a burger and fries. The folding bag thus makes it easier for customers to hold and eat their food.
The practical packaging offers a simpler way for patrons to consume the most beloved menu items at McDonald's.
Handheld Hamburger Packaging
This New McDonald's Takeaway Bag Makes It Easier to Eat a Big Mac
Trend Themes
1. Functional Packaging - The clever design of functional food-shaped pockets in the McDonald's takeaway bag creates an innovative way for customers to eat their food.
2. Ingenious Folding Systems - The use of an ingenious folding system in the McDonald's takeaway bag improves the overall customer experience by making it easier to hold and eat the food.
3. Customized Pockets - The custom pockets for both the burger and fries in the McDonald's takeaway bag offer a unique and efficient way for customers to enjoy their meal.
Industry Implications
1. Fast Food - The functional packaging and clever folding system in the McDonald's takeaway bag provide an opportunity for fast food chains to innovate and offer more convenient eating experiences to their customers.
2. Food Packaging - The introduction of functional food-shaped pockets in the McDonald's takeaway bag opens up possibilities for innovative food packaging designs and solutions in the industry.
3. Design - The re-imagined takeaway bag design by Jessica Stoll for McDonald's showcases the potential for disruptive innovation and creativity within the design industry.