Takashi Hilferink's show at the Gordon Daniel Gallery in Toronto was a bit Jekyll and Hyde. In the first room Takashi Hilferink displayed very easy Canadiana works that were reminiscent of simple country living.
The back room contained Takashi Hilferink's somewhat darker, trippy dream scapes of surreal collages and nonsensical sights.
Takashi Hilferink's show runs at the Gordon Daniel Gallery until July 20.
Implications - Youth consumer groups are increasingly drawn to an aesthetic of opposition. Designing products and experiences that move this group beyond the traditional to more chaotic experiences can prove to be an exciting opportunity for companies. Brands considering repositioning their identity should move in towards opposition and chaos to attract this niche.
Jekyll & Hyde Exhibits
Takashi Hilferink's Show is at Opposite Ends of the Spectrum
Trend Themes
1. Opposition Aesthetic - Designing products and experiences that move youth consumer groups beyond the traditional to more chaotic experiences can prove to be an exciting opportunity for companies.
2. Chaotic Experiences - Brands considering repositioning their identity should move in towards opposition and chaos to attract a niche market.
3. Surreal Collages - Creating surreal collages and nonsensical sights can captivate the imagination of consumers seeking unique and unconventional experiences.
Industry Implications
1. Art Galleries - Art galleries can take advantage of the opposition aesthetic by curating exhibits that showcase contrasting themes and provoke thought and emotion in the audience.
2. Fashion and Apparel - Fashion brands can tap into the chaotic experiences trend by designing clothing and accessories that challenge traditional norms and embrace a more avant-garde style.
3. Marketing and Advertising - Marketing agencies can embrace the surreal collage trend by creating visually striking campaigns that incorporate unconventional imagery and unexpected juxtapositions.