Pepsi created its new 'Tailgate in a Box' promotion, which will distribute kits to football fans, which are intended to improve the tailgate experiences of fans. The kits included in the 'Tailgate in a Box' promotion consists of am outdoor projector, customized cornhole games, as well as various Pepsi products. The items are contained in a 16-square-foot box and contain approximately $5,000 USD of products. A total of 20 kits will be made for fans, who can enter to win through a microsite.
The beverage brand also paved a front yard for New York Jets fans as part of social video promotions. The yard will now also feature a grill, inflatable jet, and more. Pepsi also had Curtis Martin, a former player record a message for the fans.
Football-Themed Social Media Campaigns
Pepsi Launched Its New 'Tailgate in a Box' Promotion
Trend Themes
1. Tailgate Experiences Enhancement - Creating tailgate kits that include innovative products can enhance the tailgating experiences of football fans.
2. Social Media Promotions - Using social media campaigns to engage football fans and promote brand-new products like 'Tailgate in a Box'.
3. Customized Consumer Experiences - Personalized promotions like the front yard for New York Jets fans can create unique experiences for consumers.
Industry Implications
1. Beverage - Beverage companies can create innovative kits and promotions to enhance consumer experiences and promote their products.
2. Outdoor Entertainment - Companies that offer outdoor entertainment products like projectors and games for tailgating can collaborate with brands to provide customized kits.
3. Sports Marketing - Sports marketing agencies can utilize social media campaigns and personalized experiences to engage fans and promote their clients.