This informative commercial simply explains how 'TagPoints’ beacon technology will aid consumers in their shopping experiences. Those who are new to beacon-powered shopping experiences will benefit from this short and succinct commercial.
The commercial begins by showing the viewer how TagPoints will automatically connect to the user’s phone when the user enters a store or shopping mall. The commercial then explains how the app-connected beacon technology will send notifications to the user's phone. When the user sees the notification, they can decide to view the real-time information or just ignore it. The ad provides labels to each part of the process, which allows the viewer to follow the step-by-step tutorial video in sequential order.
While the brand is aware that there are numerous other tools and sophisticated explanations for its beacon-powered loyalty platform, this commercial is a simple and easily understood guide. This ad allows viewers to grasp the concept of a seemingly complicated technology in a way that is clear and comprehensive.
Instructional Beacon Shopping Ads
This TagPoints Ad Shows Viewers How to Use Beacon Technology
Trend Themes
1. Beacon Technology - Disruptive innovation opportunity: Explore new applications and improvements in beacon technology to enhance shopping experiences and drive customer engagement.
2. Real-time Notifications - Disruptive innovation opportunity: Develop personalized and timely notifications to deliver relevant information and promotions directly to shoppers' phones.
3. Simplified Technology Explanations - Disruptive innovation opportunity: Create user-friendly and comprehensible explanations for complex technologies to increase customer adoption and understanding.
Industry Implications
1. Retail - Disruptive innovation opportunity: Implement beacon technology in retail stores to improve customer experience, increase sales, and gather data for personalized marketing strategies.
2. Marketing - Disruptive innovation opportunity: Utilize beacon technology and real-time notifications to create targeted advertising campaigns and deliver tailored promotions based on customer behavior.
3. Mobile App Development - Disruptive innovation opportunity: Develop user-friendly mobile apps that seamlessly integrate with beacon technology to provide interactive and personalized shopping experiences.