The TAG Heuer Connected x Super Mario Limited Edition is a new model of the namesake smartwatch that will offer avid video game fans with a way to incorporate a themed accessory into their collection.
The smartwatch is paired with a Mario-themed strap and case, and boasts a series of watch faces as well that incorporate the adventurous character into the user interface. The limited-edition wearable will be available soon with information regarding availability not yet announced.
CEO Frédéric Arnault spoke on the inspiration behind the new TAG Heuer Connected x Super Mario Limited Edition saying, "The inspiration for this collaboration came from our desire to gamify and bring excitement to our new wellness application and Super Mario instantly came to our minds. And it’s not just his international and intergenerational appeal that clinched it. Mario is the ultimate super-active character whose perseverance and tenacity get him out of every situation. The new hero watchface gives life to this iconic character and encourage users to team up with Mario to get out there and be more active. The TAG Heuer Connected is the perfect companion for a connected life and every active person’s best friend. With this Super Mario limited-edition smartwatch, they can add a bit of fun and originality to their activities and wellness."
Character-Themed Smartwatches
The TAG Heuer Connected x Super Mario Limited Edition is Stylish
Trend Themes
1. Character-themed Wearables - The incorporation of iconic characters into wearable technology presents opportunities for both the fashion and entertainment industries to collaborate on new products and services that appeal to a wider audience.
2. Gamified Wellness - As seen with TAG Heuer, there is a growing trend to gamify wellness applications, presenting opportunities for businesses in the health and technology industries to collaborate on products that combine gaming and exercise.
3. Limited-edition Collaborations - Limited-edition collaborations between companies in different industries can create unique and exclusive products that appeal to a niche audience, leading to increased brand recognition and loyalty.
Industry Implications
1. Fashion - Fashion and luxury brands can collaborate with companies in the entertainment industry to create wearable technology products that appeal to a wider audience.
2. Entertainment - Collaboration opportunities exist for entertainment companies to expand their brand recognition and reach by incorporating their iconic characters into wearable technology products.
3. Health/tech - The trend towards gamifying wellness applications presents opportunities for businesses in the health and technology industries to collaborate on new products that combine gaming and exercise to improve user experience and engagement.