The Taco Bell Sauce Packet bathing suits have been created by the QSR brand as part of its Taco Shop Summer Collection that will offer swimmers with a way to show off their fast food prowess.
The bathing suits come in bikini and swim trunk style options, and are each emblazoned with the imagery of the brand's popular hot sauce packets. This adds a touch of color to the dark swim gear, while also adding visual intrigue that will require a second glance from onlookers.
The Taco Bell Sauce Packet bathing suits are part of the growing prevalence of branded fast food merchandise as consumers seek out ways to literally wear their favorite fare. The suits are available for purchase from the Taco Shop for $60 each.
Branded Condiment Bathing Suits
The Taco Bell Sauce Packet Bathing Suits Come in Two Style Options
Trend Themes
1. Branded Fast Food Merchandise - Opportunities for QSR brands to create more unique and eye-catching merchandise to appeal to consumers who want to show off their love for fast food.
2. Fast Food Fashion - The emergence of a new fashion trend where consumers incorporate fast food imagery into their clothing and accessories.
3. Food-themed Swimwear - A new fashion trend for consumers who want to make a statement with their bathing suits by incorporating food-themed imagery.
Industry Implications
1. Fast Food - QSR brands can innovate and expand their brand merchandise offerings to include clothing and accessories, which can generate additional revenue and build brand loyalty.
2. Swimwear/fashion - Opportunities for fashion brands to incorporate food-inspired designs into swimwear to appeal to consumers who value uniqueness in fashion.
3. Retail/e-commerce - Retailers can capitalize on the popularity of food-themed merchandise and fashion trends by offering a wider selection of fast food and food-inspired apparel and accessories.