Small businesses without an established consumer base have to package their products carefully, and Tacie's Kitchen branding demonstrates the delectable way in which new customers can be enticed.
Designed by Backbone Media, the Colorado company's salsa and tea towel labeling give the two items a truly edible appearance, founding an appealing standard for the image of more commodities to come. They've opted for a minimal green sticker and a clean black typeface to give each article an uncomplicated look. The salsa packaging is spiced up with a small red chili icon, while the tea towels are marked with a small orange hand.
Simplicity is key for the business's first two products, because it epitomizes the focus of their stock. Tacie's Kitchen branding exudes artisan from the minimalist image, and will stand out amidst the overwhelming intricacies of embellished shelf top packages.
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
Trend Themes
1. Minimal Packaging Design - The success of Tacie's Kitchen's minimal packaging design demonstrates an opportunity for other businesses to create simple yet enticing product packaging.
2. Edible-inspired Branding - Tacie's Kitchen's edible-inspired branding sets a new standard for attracting customers and opens up opportunities for other food and beverage brands to explore similar concepts.
3. Artisanal Image Differentiation - Tacie's Kitchen's artisanal branding approach presents a disruptive innovation opportunity for small businesses to differentiate themselves on shelves through a clean and distinctive image.
Industry Implications
1. Food and Beverage - The success of Tacie's Kitchen's packaging design provides an innovation opportunity for food and beverage companies to rebrand and enhance their product packaging.
2. Packaging and Labeling - Tacie's Kitchen's packaging demonstrates an opportunity for packaging and labeling companies to offer minimalistic and appealing design solutions to businesses looking to attract customers.
3. Small Business Retail - Tacie's Kitchen's branding strategy highlights an opportunity for small business retailers to differentiate themselves on the shelves by embracing a minimalist and artisanal approach to branding.