Copenhagen-based clothing label Norse Projects unveiled its new Fall/Winter 2021 'Tab Series' collection, a wide-ranging capsule that revisits its original graphic identity and functional, military-inspired roots.
The winter-ready collection features an assortment of GORE-TEX jackets, long sleeve shirts, sweaters, wool pants, layering pieces, and accessories. In addition, several items are constructed from high-quality Polartec Fleece. In terms of overarching color schemes, the entire collection presents muted hues and neutral tones; off-white, black, navy, green, and gray are recurring colors found throughout the capsule.
Working Class Heroes held a photoshoot in the British Lake District to promote the collection, showcasing the apparel's comfy yet stylish appeal amidst a chilly lakeside backdrop. With its Fall/Winter 2021 'Tab Series,' Norse Projects continues to solidify itself as a leading brand within the Scandinavian street style space.
Fleece-Heavy Scandinavian Apparel
Norse Projects FW21 'Tab Series' Collection is Gorpcore Gold
Trend Themes
1. Gorpcore Fashion - There is an opportunity for brands to explore the combination of streetwear and outdoorsy clothing by using high-performance materials in their apparel.
2. Fleece-heavy Apparel - Fleece fabric, known to be cozy, warm and lightweight, offers interesting possibilities for industries and fashion brands to explore and innovate on.
3. Muted Color Schemes - The trend offers fashion brands to explore the usage of soft and subtle colors which can be used both in functional and aesthetic clothing designs.
Industry Implications
1. Fashion Industry - With its use of high-quality materials and army-inspired design, the fashion industry has an opportunity to explore and exploit this trend within their collections.
2. Outdoor Apparel Industry - The trend can inspire the outdoor apparel industry to use high-performing materials in their products while aiming for a more stylish look.
3. Textile Industry - With the increased demand for functional and stylish clothing, there is a significant opportunity for textile mills to develop innovative fabrics and materials that cater to these needs.