Deutsche Telekom, mother company for T-Mobile in Holland, has registered magenta at the European Brandoffice to prevent any other company in Holland from using this colour for their communication devices, logos or stationary.
I thought they were joking because it seemed pretty impossible that someone can own a colour (I would like to own purple!)
As you can imagine, this measure has already brought up many protestations around the country and lots of debates around the issue. Creative agencies in particular foresee clear limitations on their creativity if this example is to be followed by other companies.
Lava Graphic Design in Amsterdam has already created a site to fight for magenta's rights to be free to use by all. It has received enormous repercussion so far.
There have been a lot of imaginings of how life would be if we could not use magenta anymore (no more magenta lips on ads, no more Pink Panther, no more cool power point presentations, no more bright pink for dutch life!)
Anyhow, I still find it hard to believe that a company can own exclusivity rights on a particular colour...
Colour Ownership
T- Mobile Registers Magenta
Trend Themes
1. Color Ownership - This trend highlights the growing issue of companies seeking to register specific colors, potentially leading to limited creativity and protestations.
2. Protest Against Color Ownership - The protestations against color ownership showcase the importance of protecting the use of colors for creative agencies and individuals.
3. The Impact of Color Restrictions - The restrictions on using specific colors bring up questions about the potential limitations on advertising, branding, and design.
Industry Implications
1. Creative Agencies - Creative agencies face limitations on their creativity due to the potential restriction of using specific colors.
2. Graphic Design - The graphic design industry may be impacted by the restrictions on color usage, leading to a need for innovative solutions.
3. Advertising - The advertising industry may need to find alternative ways to effectively communicate messages if certain colors are restricted.