Billowing Bookcases

The Swollen Wall by Paul Coudamy Seems to Come Alive

The Swollen Wall is a square grid bookshelf with 'spherical outgrowths' created by French designer Paul Coudamy.

Created for an apartment in Paris, the swelling shelf was designed using digital manipulation and cutting via virtual spheres. The undulating shape of the Swollen Wall makes it bow outwards from the wall, almost as if it were alive, adding an interactive feeling to home and office storage.

Implications - In today's market, many generic and duplicated products exist. Consumers often find it challenging to discover items or comparable ones that do not already exist. Businesses will benefit by modifying popularly used items in ways that suddenly render them distinct and original. While it is often difficult for consumers to purchase luxurious or extravagant products in today's economy, everyday products that are capable of being distinct will appeal to a large clientele.
Trend Themes
1. Distinct Product Modifications - Businesses can benefit by modifying popularly used items in ways that suddenly render them distinct and original.
2. Interactive Home and Office Storage - The Swollen Wall bookshelf adds an interactive feeling to storage, presenting opportunities for innovative storage solutions in home and office environments.
3. Affordable Luxury - Everyday products that are capable of being distinct and luxurious will appeal to a large clientele in today's economy.
Industry Implications
1. Furniture Design - This trend presents opportunities for furniture designers to create unique and interactive storage solutions.
2. Interior Design - Interior designers can incorporate distinctive and interactive storage options like the Swollen Wall bookshelf into their designs.
3. Retail - Retailers can offer distinct and luxurious everyday products to cater to a large clientele looking for unique and affordable luxury items.

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