Nalla, a company that's based in Los Angeles, California, offers women "the world's most versatile swimwear" design. Consumers are able to pick from a variety of colors and accessories and are asked to choose between just two sizes, with the 'Standard' size fitting women between an A and D cup and the 'Large' size for women that are above a D.
The Nalla swimwear design only needs two sizes due to its seamless Lycra material and its lack of a structured fit that allows it to mold to any body type. The use of Lycra fabric also ensures that no unwanted bumps are created when wearing the customized swimsuit designs, in addition to being quick to dry and incredibly comfortable to wear.
The styles that the products are able to swap between are nearly endless, with consumers welcomed to try out their own creations by simply twisting and knotting the pieces to get the fit that complements their figure best.
Versatile Lycra Swimwear
The Nalla Swimwear Design Fits Any Size and Can Easily Change Styles
Trend Themes
1. Versatile Swimwear - Opportunity for disruptive innovation in offering customizable swimsuits that can fit any body type and easily change styles.
2. Seamless Material - There is an opportunity for disruptive innovation in introducing seamless materials such as Lycra to various fashion and athletic industries, enabling comfortable, quick-drying, and bump-free designs.
3. Customizable Design - Customizability is a trend that can be introduced in various industries, from clothing to technology, that expands options for consumers to personalize and create their own creations.
Industry Implications
1. Athletic Apparel - There is an opportunity for disruptive innovation in introducing versatile swimwear designs and materials to the athletic apparel industry that can cater to different body types and offer comfortable and practical gear.
2. Fashion - The fashion industry can benefit from introducing seamless materials such as Lycra for creating a wide variety of comfortable and personalized designs that can cater to different body types and preferences.
3. Technology - Customizability is a trend that can be introduced in various technological industries such as 3D printing, offering consumers the ability to create customized designs and products that meet their specific needs and preferences.