Creative camera effects lens manufacturer Lensbaby is developing the LM-10 Sweet Spot Lens, a smartphone lens that will bring the famously classic Lensbaby look to the iPhone. Lensbaby is known for its DSLR camera and mirror-less lenses that allow photographers to take photos consisting of a central focal point surrounding by a gradually increasing blur. The Sweet Spot Lens is Lensbaby’s attempt to bring the same effect to the iPhone’s camera.
In fact, the Sweet Spot Lens will be Lensbaby’s first product designed for smartphones. It consists of a small aluminum lens barrel which can be attached to a smartphone camera lens using magnets and an adhesive-backed stainless steel ring. The lens barrel contains a series of optics that allow users to shoot photos with the classic Lensbaby look. The Sweet Spot Lens gives a focal length equivalent of 17 mm.
The Sweet Spot Lens has been designed with the iPhone in mind, and comes with a companion iOS app.
Blurry Smartphone Camera Lenses
The ‘Sweet Spot Lens’ is Lensbaby’s First Lens for Smartphones
Trend Themes
1. Smartphone Camera Effects - Lensbaby's Sweet Spot Lens brings the classic Lensbaby look to smartphone cameras, creating a trend of unique photo effects on mobile devices.
2. Lens Attachments for Smartphones - The development of Lensbaby's Sweet Spot Lens introduces a trend of lens attachments specifically designed for smartphone cameras, expanding the capabilities of mobile photography.
3. Mobile Photography Accessories - The release of Lensbaby's Sweet Spot Lens inspires a trend of innovative accessories for enhancing smartphone photography, providing new opportunities for accessory manufacturers.
Industry Implications
1. Photography Equipment - The development of Lensbaby's Sweet Spot Lens opens up opportunities for the photography equipment industry to create and market new lens attachments for smartphones.
2. Mobile Technology - The trend of lens attachments for smartphones, like Lensbaby's Sweet Spot Lens, presents disruptive innovation opportunities for the mobile technology industry to enhance camera capabilities on mobile devices.
3. App Development - The companion iOS app for Lensbaby's Sweet Spot Lens showcases the trend of app development specifically targeting mobile photography, creating opportunities for software developers to create innovative camera apps.