Fall has officially arrived at Dutch Bros with the return of the new Sweater Weather Chai and the return of the fan-favorite Caramel Pumpkin Brûlée.
Like virtually every other coffee chain, Dutch Bros is making sure that pumpkin is on its fall menu, but it's also offering a little variety too. First off, the Caramel Pumpkin Brûlée combines the flavors of pumpkin and salted caramel with pumpkin drizzle, raw sugar, and Dutch Bros’ signature Soft Top. On the other hand, the new Sweater Weather Chai combines coffee with white chocolate and the brand’s signature Soft Top, plus cinnamon and nutmeg sprinkles.
Both the new Sweater Weather Chai and the returning Caramel Pumpkin Brûlée are available nationwide now through the end of October 2022.
Cold Weather-Ready Coffees
Dutch Bros Has a New Sweater Weather Chai for Fall 2022
Trend Themes
1. Fall Coffee Flavors - Opportunities for coffee chains to experiment with unique fall flavor combinations.
2. Soft Top Innovation - Opportunities to create new variations of signature Soft Top toppings for seasonal drinks.
3. Winter Coffee Offerings - Opportunities to introduce new cozy cold weather drinks for the winter season.
Industry Implications
1. Coffee Chains - Coffee chains can capitalize on seasonal drinks by constantly experimenting with new flavors and topping combinations.
2. Food and Beverage Retailers - Companies offering food and beverages can introduce seasonal offerings to keep customers engaged.
3. Hospitality Industry - Hotels and restaurants can add cozy coffee drinks to their menu to attract customers during the colder months.