Most watches from Swatch are rarely digital, however it seems the brand is moving towards high-tech designs with their new Swatch Touch.
For some, the Swatch Touch may not look like the type of product that the Swiss brand normally puts out; however, the new look is something that most can appreciate. This time around, the brand has gone completely digital by utilizing a touchscreen LCD display. The watches will provide the wearer with access to six functionals that include "two time zones, date, chronograph, alarm, timer and beep," according to Swatch. Like many touchscreen products, this one is dependent on finger swiping and tapping for proper navigation and use. There’s also a back light for convenience under dark environments.
LCD Swiss Timepieces
Swatch Touch Goes High-Tech for the Brand
Trend Themes
1. High-tech Watches - Swatch is moving towards high-tech designs with their new Swatch Touch timepiece utilizing a touchscreen LCD display.
2. Digital Timekeeping - Swatch Touch timepiece has gone completely digital by utilizing a touchscreen LCD display.
3. Touchscreen Functionality - Swatch Touch timepiece will provide the wearer with access to six functionals through finger swiping and tapping for proper navigation and use.
Industry Implications
1. Watch Industry - Innovation in the watch industry is clearly leading towards high-tech and digital watches with touchscreen functionality.
2. Consumer Electronics Industry - The increasing demand for tech-integrated accessories like the Swatch Touch could provide opportunities for consumer electronics companies.
3. Digital Technology Industry - The development of advanced LCD touchscreen technology is revolutionizing the way we interact with accessories, and it presents opportunities for further advancements in the digital technology industry.