Another upcoming event that brands are looking to celebrate is the 2012 London Olympics, and the Swatch Originals ‘Olympic Games’ Collection is looking to pay an early homage.
The Swiss watch manufacturers are looking to capitalize on the upcoming games with the Swatch Originals ‘Olympic Games’ Collection. The pieces draw inspiration from the British mod culture which was popular in London particularly in the 1960s. The watches take on a two-toned look with white lines, creating an angular look. The interior and the strap has the London 2012 logo branded onto the timepiece. It’s a fashionable piece that’s subtle, yet stylish at the same time.
The Swatch Originals ‘Olympic Games’ Collection will be available in two colors: pink and blue.
Swiss Olympian Timepieces
Swatch Originals Olympic Games Collection Gets Stylish for London 2012
Trend Themes
1. Swatch Originals Olympic Games Collection - Disruptive innovation opportunity: Creating limited edition collaboration collections to capitalize on global events and cultural trends.
2. British Mod Culture - Disruptive innovation opportunity: Infusing retro fashion and design elements into modern products to appeal to nostalgic consumers.
3. Two-toned Look - Disruptive innovation opportunity: Incorporating contrasting colors and angular designs to create visually striking products.
Industry Implications
1. Watch Manufacturing - Disruptive innovation opportunity: Introducing limited edition watches and collaborating with popular events or cultural themes.
2. Fashion Retail - Disruptive innovation opportunity: Offering stylish and subtle accessories that cater to fashion-conscious customers.
3. Consumer Electronics - Disruptive innovation opportunity: Integrating iconic logos and branding into wearable tech and lifestyle products.