Are you ready for the Chinese Year of the Pig? Swatch is. The European watch company is looking to revitalize its brand with a new campaign and series of products based on the Chinese Year of the Pig. This year you will be more lucky and trendy if you try out this unique watch.
Implications - The white, gold and red Swatch watch is a part of the Jelly-in-Jelly range and comes with a collectible gold-colored piggy bank and a Chinese coin all wrapped up in a cool red box. The advertisement for the watch is hilarious, as it features a bunch of models lifting up their noses and making a piggy face.
Cultural Branded Products
Swatch is on Time For the Year of the Pig
Trend Themes
1. Cultural Branded Products - Revitalizing brands by incorporating cultural elements, such as the Chinese Year of the Pig.
2. Jelly-in-jelly Movement - Creating watches with innovative, layered designs that appeal to consumers.
3. Humorous Advertising - Using humor in advertisements to engage and connect with customers.
Industry Implications
1. Fashion - Integrating cultural themes into fashion products to attract a diverse customer base.
2. Watchmaking - Incorporating unique design features, like jelly-in-jelly movements, into watchmaking for a competitive edge.
3. Advertising - Using humorous and attention-grabbing advertising techniques to promote products and brand awareness.