Austrian crystal dealer Swarovski recently unveiled its A/W collection in its first-ever flagship store in Tokyo.
Themed with "Nature Reloaded," designers decided to underscore the mystery of nature by adding motifs like snake, and Yin and Yang, as well as heavily used different purple hues.
On the creative side, a watch named D:LIGHT has caught people’s eyes. The feature? It allows your wrist to be the center of attention (if that’s what you want) with its huge, sparkling dial which is made up of 171 little crystals, reflecting the flashing numbers as it’s a digital watch.
Sparkling Snakelaces
Swarovski's 'Nature Reloaded' 2009 A/W Collection
Trend Themes
1. Nature Reloaded Fashion - Expanding fashion lines to incorporate nature-inspired collections and designs presenting rich forays into innovative material usage.
2. Crystal Watches - Producing ornate watches using crystal instead of traditional materials can present an opportunity for luxury watchmakers.
3. Purple Hues - Fashion designers are investing in purple hues, an untapped area to explore in the fashion industry, providing opportunities for collaborations and unique collections.
Industry Implications
1. Jewelry Manufacturing - Jewelry manufacturing companies can consider innovating with new materials and designs inspired by nature to attract more customers.
2. Luxury Watch Manufacturing - Luxury watch manufacturers can focus on adornment watches, paving the way to differentiate products in the market.
3. Fashion Design - Luxury fashion brands can incorporate purple palettes in their products, which is an emerging trend and presents an opportunity for diversification.