Swagger’s ‘Daydream’ line is the latest offering from the successful Harajuku brand. The Swagger ‘Daydream’ collection maintains its brilliant audacity that they are known for, but there are some more toned-down silhouettes.
The entire line looks as if they had combined the wardrobe of an American gangster with relaxed fashions of surfer. The combination of the two different styles makes their ‘Daydream’ line look edgy yet comfortable. So, if you have ever wondered how a surfing gangster would like, check out the gallery above.
Beach Bum Gangsters
Swagger's ‘Daydream' Spring/Summer Collection
Trend Themes
1. Harajuku Street Fashion - Disruptive innovation opportunity: Create a new brand that combines the audacity of Harajuku fashion with the relaxed style of surfer fashion.
2. Edgy Comfort - Disruptive innovation opportunity: Develop a line of clothing that merges edgy street style with comfortable fabrics and silhouettes.
3. Fashion Mashup - Disruptive innovation opportunity: Explore the concept of combining contrasting fashion styles to create unique and eye-catching designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Revolutionize traditional fashion trends by infusing diverse influences and styles.
2. Surfing - Disruptive innovation opportunity: Introduce a new line of surfwear that incorporates elements of street fashion and urban style.
3. Streetwear - Disruptive innovation opportunity: Disrupt the streetwear industry by integrating unconventional fashion genres, such as surfer and gangster style.