Land Rover presents its newest Range Rover SV Edition One car and it is defined by its immersive atmosphere that is led by the speaker technology. Additionally, the car will also have a new 'Body and Soul Seat' also known as BASS technology that is made with Subpac, a Canadian tactile audio company.
Through this feature, the car will have haptic feedback that can be felt through the seat. The pulses are connected by a membrane and transducers that are incorporated into the seat. Whenever music is playing, the rhythmic thump and beat will be felt. It is a playful way to experience music and Subpac and Jaguar Land rover also note that it can improve health by lowering heart rates and relieving stress.
Tactile Audio Vehicle Features
The Range Rover SV Edition One has a New Bass Technology
Trend Themes
1. Tactile Audio Technology - Incorporating Subpac's haptic feedback technology in different consumer products, such as seats, can provide enhanced multisensory experiences and create new dimensions of immersion.
2. Integrated In-car Audio - Automotive brands can deliver more immersive and unique audio experiences to customers by integrating new sound and tactile technologies in their latest car models.
3. Audio-driven Health Interventions - Tactile audio solutions like Subpac could provide a new method for creating targeted health interventions, tapping into multisensory stimulation to improve mental health outcomes.
Industry Implications
1. Automotive - Leading car brands can take advantage of haptic feedback technology like the Body and Soul Seat to elevate in-car audio experiences, retaining customers and standing out from competitors.
2. Music and Entertainment - Music companies and event organizers can explore sound and haptic technologies to create more interactive and immersive live experiences that engage audiences on new levels.
3. Wellness and Medical Tech - Tactile audio technology could offer new therapeutic solutions for managing stress and other medical conditions, potentially finding a place in mental health treatment programs and wellness centers.