Denver-based pet treat brand Suzie’s CBD Treats unveiled its newest campaign last month, aiming to show full transparency when it comes to "product development, manufacturing and distribution."
Starring the company's co-founder and owner Caleb Gilmore, the ad takes viewers through the Suzie's CBD Treats factory, reveals the company's production process and even shows its staff as they work and relax in an engaging workspace.
Specializing in organic, CBD-infused treats for dogs, cats and horses, the brand sources its hemp locally from a Fort Collins farm and aims to stay true to its original small batch roots, even as consumer demand for its product grows. In the commercial, Gilmore tells the audience "we used to cut our hearts by hand but after the first couple million, we decided to upgrade." The honest statement stresses that even as production evolves, quality will remain one of the brand's top priorities.
Transparent Pet Food Campaigns
Suzie’s CBD Treats' Latest Ad Promotes Honesty and Authenticity
Trend Themes
1. Authenticity Advertising - As consumers become more interested in the details of product development, companies can connect with them by developing advertisements that showcase their authentic production methods.
2. Local Sourcing - By sourcing ingredients from local farms, companies can appeal to consumers who prioritize supporting local businesses and reducing their carbon footprint.
3. Cbd-infused Pet Products - As the use of CBD products becomes more mainstream, companies can capitalize on the growing market of pet owners who seek alternative medicine for their furry friends.
Industry Implications
1. Pet Industry - As pet owners become more conscious of what they are feeding their pets and demand transparency, the pet industry can capitalize on authentic and locally sourced products.
2. Food Industry - As transparency becomes increasingly important to consumers, the food industry can adapt by showcasing their product development and sourcing methods to reassure their customers.
3. CBD Industry - As CBD becomes more widely accepted, the CBD industry can target the growing market of pet owners looking for alternative medicine for their pets.