Eco-conscious fashion brand Outerknown is launching a sustainable womenswear collection in 2019. The styles will be offered in a diverse price range — between $48 USD and $288 USD, and the silhouettes will boast a minimalist, timeless and versatile aesthetic that embraces both style and function.
Outerknown's sustainable womenswear line will consist of a total of 17 styles and the fabrics will be "made of 100% benefit fibers, meaning organic, recycled, and/or regenerated textiles." In addition, consumers can rest at ease as the brand is also part of the Fair Labor Association.
The newly launched sustainable womenswear collection is another testimonial that in terms of shopping, Millennials are taking the eco-conscious route. These tendencies are strengthened with surveys like Nielsen's which reveal that 73% of Millennials are willing to spend more money on sustainable offerings.
Photo Credits: Outerknown
Minimalist Sustainable Womenswear
Outerknown Expands to the Female Market with New Collection
Trend Themes
1. Sustainable Fashion - Opportunity for brands to tap into the growing demand for eco-conscious clothing and accessories.
2. Minimalist Style - Potential for companies to create minimalist and versatile designs that appeal to consumers seeking timeless fashion.
3. Millennial Shopping Habits - Businesses can leverage the increasing preference of Millennials for sustainable products and tap into their willingness to spend more on ethical offerings.
Industry Implications
1. Fashion and Apparel - Opportunity to develop sustainable womenswear collections that align with the eco-conscious mindset of consumers.
2. Textile and Fabrics - Potential for manufacturers to produce benefit fibers made from organic, recycled, and regenerated textiles, catering to the demand for sustainable materials.
3. Consumer Research and Marketing - Market research firms can offer insights into Millennial shopping habits and help brands develop targeted marketing strategies to capture this eco-conscious consumer segment.