As "working from home" culture—whether that be school or your job—continues to be a current reality, consumers are searching for chic yet sustainable loungewear and Grey State is setting itself apart with its ultra-comfortable styles. The Fall/Winter collection boasts elevated styles that fuse form and function to keep you warm, comfortable, and stylish this autumn. With styles like the Easy Soho Pant (which was voted the best WFH sweatpants), the "conference-aproved" Hudson Top, and the Londyn Pant "because sweats > jeans."
Grey State is dedicated to reducing its impact and "is owned and operated by women who care deeply about people and the planet." Grey State is committed to responsible consumption, fair-wage labor, and empowering other women through opportunities for education.
The entire Grey State Fall/Winter collection is available to shop online.
Elevated Sustainable Loungewear
Grey State Was Designed with Comfort and Sustainability in Mind
Trend Themes
1. Sustainable Loungewear - Opportunity for brands to create stylish and eco-friendly loungewear options for consumers.
2. Working From Home Culture - Opportunity for businesses to cater to the growing demand for comfortable and stylish attire suitable for remote work.
3. Empowering Women - Opportunity for brands to support and empower women through fair-wage labor and educational opportunities.
Industry Implications
1. Fashion - Fashion brands can explore sustainable materials and manufacturing processes to create eco-friendly loungewear.
2. E-commerce - E-commerce platforms can enhance their offerings by curating collections of stylish loungewear suitable for remote work.
3. Education - Educational institutions can collaborate with brands to provide opportunities for women in the fashion industry through internships and scholarships.