Get all the joy of carrying sushi with you wherever you go -- without any of the smell -- by wearing these sushi backpacks from Japanese apparel and design company Turn Over. Since sushi is conveniently back-shaped (when enlarged a few dozen times, at least), the sushi backpacks are comfortable and voluminous vessels for back-to-school shoppers whose children have advanced palettes.
Turn Over's sushi backpacks come in three options: salmon, shrimp, and tamago (cooked egg). In each, the "rice" portion of the backpack holds the wearer's wares. The bags feature slots for phones or iPods within and a pocket for a water bottle without. Measuring in at 26 centimeters wide, 36 centimeters tall, and 12 centimeters deep (not including the "fish"), they are sure to provide ample space.
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These Sushi Backpacks Resemble the Iconic Seafood Dish
Trend Themes
1. Sushi-inspired Fashion - Disruptive innovation opportunity: Create a line of sushi-inspired accessories, such as hats or shoes.
2. Food-inspired Backpacks - Disruptive innovation opportunity: Design backpacks in the shape of other popular food items, such as hamburgers or pizza.
3. Functional Backpacks - Disruptive innovation opportunity: Develop backpacks with specialized compartments for specific items, like laptops or cameras.
Industry Implications
1. Apparel and Fashion - Disruptive innovation opportunity: Incorporate unique and unconventional designs into clothing lines.
2. Children's Products - Disruptive innovation opportunity: Create innovative and interactive products for kids that resonate with their interests.
3. Outdoor Gear - Disruptive innovation opportunity: Design backpacks and gear that combine style with functionality for outdoor enthusiasts.