SurFURS, the surf dog calender for the year 2011, features a few cute and lovable dogs, showing off their surfing skills on the waves.
The non-photoshopped version of the calender features mainly rescue dogs photographed by Dina-Demeo and John Grover. All the sale proceeds of the calender will go to various charities for the welfare of the animals. This special edition SurFURS calender is available on Amazon.
Implications - One of the fastest ways a company can generate attention for its products is by investing in marketing that is heavily relies on slapstick images or novelty. By luring consumers with comedic potential right off the bat, the company draws the eyes of consumers who view their work as entertainment first and advertising second. This allows the company to embed a positive and happy image in the subconscious of consumers.
Surfing Canine Calenders
This SurFURS Calender Features Cute Surfing Dogs
Trend Themes
1. Surfing Dogs - The trend of featuring dogs surfing in calendars presents an opportunity for disruptive innovation in the pet industry, such as creating surfing-themed pet products and services.
2. Socially-conscious Calendars - The trend of charity-driven calendars, like SurFURS, highlights the opportunity for disruptive innovation in the calendar industry by incorporating social causes into calendar sales and marketing strategies.
3. Humor-based Marketing - The trend of using slapstick images and humor to market products creates disruptive innovation opportunities in advertising by capturing consumers' attention and embedding positive associations with the brand.
Industry Implications
1. Pet Industry - The pet industry can capitalize on the trend of surfing dogs by developing unique products and services that cater to pets participating in water sports and activities.
2. Calendar Industry - The calendar industry can disrupt traditional calendar sales by incorporating social causes and partnering with charities, as seen in the SurFURS calendar, to attract socially-conscious consumers.
3. Advertising Industry - The advertising industry can explore the trend of humor-based marketing to create disruptive campaigns that resonate with consumers and leave a positive and memorable brand impression.