Resembling a luxurious Califorrnia beach house, the new Surfrider Malibu Hotel was once a classic Pacific Coast Highway motel that now serves as a unique and comfortable travel option.
The hotel features reclaimed floors, hand-painted tiles and custom-made furniture, as well as traditional designs that were renovated rather than replaced. The airy atmosphere flows through each of the 20 guest rooms, with white shiplap walls and teak bed frames. The private rooftop deck offers a California-inspired menu, pairing delicious food and drinks with a breathtaking view.
With high-end amenities, comfortable guest rooms and luxurious views, the new Surfider Malibu Hotel resembles a classic motel while offering one of the best new travel options in the area at a reasonable price.
Transformed Classic California Hotels
The Surfrider Malibu Hotel is a Renovated 1950 Beach Motel
Trend Themes
1. Luxurious Motel Transformation - The renovation of classic motels into luxurious accommodations presents an opportunity for hotels to offer unique and comfortable travel options.
2. Traditional Design Renovation - The trend of renovating traditional designs rather than replacing them allows hotels to maintain the charm and character of historic buildings while updating amenities.
3. California-inspired Rooftop Dining - The rising popularity of rooftop dining experiences provides hotels with the opportunity to offer guests a combination of delicious food, refreshing drinks, and breathtaking views.
Industry Implications
1. Hospitality and Tourism - The hospitality and tourism industry can leverage the trend of transforming classic motels and renovating traditional designs to attract travelers seeking unique and comfortable accommodations.
2. Interior Design and Architecture - The interior design and architecture industry can capitalize on the trend of renovating historic buildings while preserving traditional designs, by providing innovative solutions and materials that restore and enhance the original charm.
3. Food and Beverage - Being part of the California-inspired rooftop dining trend can be a disruptive innovation opportunity for the food and beverage industry, allowing them to create unique dining experiences and tap into the growing demand for elevated cuisine in scenic settings.