The Surface 2 Air Fall 2010 collection features many reworkings of classically tailored menswear like a charcoal velvet smoking jacket, a streamlined camel coat and minimalist military-inspired jackets. The Parisian brand and hipster favorite is going with a decidedly grown up look for Fall/Winter 2010.
Subtle colouring complements the timeless cuts that abound throughout the Surface 2 Air Fall 2010 collection. Does this signal an end to the hipster stylings we have come to know and love (or love to hate)?
Tailored Hipster Fashion
Classic Looks for The Surface 2 Air Fall 2010 Collection
Trend Themes
1. Tailored Menswear - There could be an opportunity to create disruptive technology that can improve the tailoring process and lower the cost of made-to-measure or bespoke clothing for businesses and consumers.
2. Military-inspired Fashion - There could be innovation opportunities for auxiliary fashion wear that combines fashion and utility.
3. Classic Minimalism - Fashion designers and retailers could explore the trend of minimalist and versatile designs that cater to diverse fashion personalities and preferences.
Industry Implications
1. Fashion - Fashion brands and retailers could leverage these trends to offer new and exciting collections that cater to different customer tastes and expand their market share.
2. Textile Manufacturing - There could be an opportunity for textile manufacturers to innovate sustainable fabrics and methodologies that can create ethically sound products and reduce the industry's environmental impact.
3. Technology - The fashion industry could collaborate with technology companies to develop new solutions for the manufacturing, distribution, and marketing of trendy and innovative fashion items.
