Even by its name alone, it's clear that streetwear style falls in line with a certain degree of authentic rawness, and that's what Neil Logan and Minji Kim worked to achieve with their design for the new Supreme store in Brooklyn, New York. The store's design looks raw to the point of being unfinished, but that's an appearance that's been carefully cultivated so as to show off the brand image that Supreme is famous for.
From the outside, the Supreme store doesn't look like much. It's built in a former delivery truck storage warehouse in Williamsburg, and that's pretty evident simply based on appearance. The facade consists of the original brick, replete with sloppy graffiti tags, though a large window looks on to the bright interior.
Raw Streetwear Stores
The New Supreme Store in Brooklyn Features an Unfinished Feel
Trend Themes
1. Raw Streetwear Aesthetics - Raw and unfinished aesthetics create an authentic and genuine feeling for streetwear clothing stores.
2. Gritty Branding - Gritty and raw branding can help elevate a streetwear brand's image and increase brand loyalty.
3. Minimalist Storefronts - Minimalist and understated storefronts allow for the product to speak for itself in streetwear shops.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate raw streetwear aesthetics in their clothing designs to attract streetwear enthusiasts.
2. Retail Industry - The retail industry can invest in creating a minimalist storefront to emphasize and showcase their products.
3. Marketing Industry - The marketing industry can employ gritty branding techniques to attract target markets and increase brand loyalty.