The Supreme Fall/Winter 2012 line lets animal prints roam wild in its collaboration with big name company Levi's. The collection is a capsule, produced solely in the United States and comprised of quirky denim, versatile jackets and belts all showing off leopard spots.
Also up for grabs is a selection of western styled button-up shirts that are patterned with white dots. The shirts are perfect for dressing up with a pair of sleek black trousers or dressing down with dark or frayed denim jeans. Personality is added to the familiar structure of the jeans by surrounding the pocket with cheetah print. It is not enough pattern to make the design outrageous, but it does make the pocket boldly stand out.
The Supreme Fall/Winter 2012 line with Levi's will be available in US boutiques and able to be ordered online for residents of London and Japan.
Masculine Animal Print Apparel
Supreme Fall/Winter 2012 Collaborates with Levi's for Edgy Prints
Trend Themes
1. Animal Print Fashion - Collaborations between apparel companies featuring edgy animal prints can be a disruptive innovation opportunity in the fashion industry.
2. Western Wear - The incorporation of western styled button-up shirts with patterned prints can be a disruptive innovation opportunity in the fashion industry.
3. Denim with Personality - Creative denim designs with unique animal prints and patterns can be a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Apparel Industry - The apparel industry should explore incorporating edgy animal prints to appeal to more adventurous fashion consumers.
2. Fashion E-commerce Industry - Online fashion retail companies should consider featuring apparel with unique animal prints and creative denim designs to attract a larger consumer base.
3. Fashion Retail Industry - Fashion retail chains should explore collaborations with popular apparel companies featuring western wear and edgy animal prints to attract younger fashion consumers.