The Supreme Fall/Winter Collection for the 2014 Season is featured in the latest issue of Japanese magazine POPEYE.
Skaters Tyshawn Jones, Aiden Mackey and Shawn Powers were photographed wearing the latest offerings, giving the collection (and editorial) a sense of authenticity. Lucas Vercetti, a member of hip-hop collective Odd Future, is also photographed in the clothes, adding yet another element of street cred. The editorial was lensed by talented photographer Peter Sutherland.
Though each piece looks great on its own, with colorful and inspired styling, the clothing really stands out. The curated looks and ensembles fearlessly mix prints, patterns and graphics, offering the full, edgy effect of the Supreme Fall/Winter 2014 Collection in a condensed form.
Bold Skater Collections
The Supreme Fall/Winter Collection is Featured in POPEYE
Trend Themes
1. Skate-inspired Streetwear - There is an opportunity for streetwear brands to create collections inspired by skate culture, as seen in the Supreme Fall/Winter Collection.
2. Authenticity in Fashion Campaigns - Fashion campaigns that feature real skaters and other athletes can provide a sense of authenticity and credibility.
3. Bold Mixing and Matching of Prints - There is a trend towards mixing and matching bold prints in fashion, as seen in the Supreme Fall/Winter Collection.
Industry Implications
1. Fashion - The fashion industry can utilize skate culture as inspiration for new collections.
2. Sports and Athletics - Skate culture can provide inspiration for athletic clothing companies to create bold, statement pieces.
3. Photography and Videography - Fashion campaigns featuring real skaters and athletes present opportunities for talented photographers and videographers to authentically capture the essence of the culture.