The Supreme Fall/Winter 2014 lookbook captures the Supreme brand's latest line of urban-inspired streetwear garments that are designed to keep you warm throughout the cooler months. This lookbook stars Lucien Clarke as the lookbook's main model.
Supreme is known for its edgy hipster style and in-your-face red and white brand logo. Surprisingly the Supreme Fall/Winter 2014 collection is logo-free focusing on rapper-inspired garments such as cheetah-printed coats, patriotic American flag hoodies, boldly printed button-ups and fur-trimmed coats. The Supreme logo is still visible on some clothing items -- like the black Supreme football jersey -- but in a much more toned-down way without the flashy red coloring. This collection is a rather sophisticated take on the traditionally unkempt streetwear look.
Patriotic Streetwear Lookbooks
The New Supreme Brand Line is Stylishly Urban for the Cooler Months
Trend Themes
1. Fall/winter Patriotic Clothing - There is an opportunity to create a brand of patriotic themed clothing for the fall/winter season.
2. Hip Hop-inspired Streetwear - With the popularity of hip hop fashion, there is a market for streetwear brands that are inspired by the genre.
3. Logo-free Streetwear - Taking a departure from traditional streetwear branding, there is potential for a brand that focuses on logo-free designs.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of patriotic streetwear and create their own take on the style.
2. Hip Hop Culture - The hip hop industry can create their own streetwear lines that are inspired by the genre and appeal to their customer base.
3. Sports Apparel - Creating sports apparel with a streetwear twist could attract a new audience to the industry.