In an exciting turn of events, Supreme and The Smufs have released details of their unique collaboration. Last year, Supreme teased images of a potential collaboration that excited its consumer base as it featured images from the iconic and instantly recognizable cartoon.
Now, the brand has released full collaboration images, offering a collection that celebrates the 60th anniversary of The Smurf series, which was written by Belgium comic book artist Pierre Culliford. The line up features all the items one might need to make it through the FW 20 season, including bomber jackets and blue hoodies. As expected, all of these fall-ready items arrive with heavy Smurf-related motifs and boast the iconic blue hued colorway.
Comic Character Fall Collections
Supreme and the Smufs Have Released Details of Its Collaboration
Trend Themes
1. Cartoon Fashion Collaborations - The collaboration between Supreme and The Smurfs is an example of how cartoons can provide inspiration for trendy fashion lines.
2. Nostalgic Fashion Collections - Brands can capitalize on consumers' nostalgia for classic cartoons and create exclusive clothing collections that resonate with them on an emotional level.
3. Iconic Colorway Design - Designers can use iconic colorways, such as blue for The Smurfs, to create clothing that appeals to a specific fan base while still staying true to the brand's aesthetic.
Industry Implications
1. Fashion Industry - The fashion industry can collaborate with popular cartoons and comic book characters to offer limited edition clothing lines to enthusiastic fans.
2. Animation Industry - Cartoon and animation studios can license their iconic characters to fashion brands and open up new revenue streams.
3. Licensing Industry - The licensing industry can broker collaborations between brands and popular cartoon characters to create novel products, clothes and accessories that can attract a more significant following among fans.