British Columbia-based backpack and accessories brand Herschel Supply Co. has announced the launch of its new unisex clothing collection dubbed the 'Supply Uniform' collection. According to the company, the collection is inspired by the brand's Pacific Northwest heritage and, therefore, places emphasis on robust designs ready for outdoor wear.
The versatile collection includes a variety of revamped basics, including nylon rain jackets, cargo pants, cotton shirts, twill chinos, pullover hoodies, sweatshirts, Oxford button-downs, and long-sleeve tees. These wardrobe staples are offered in a range of neutral colors such as navy, tan, olive green, and black.
"We designed the line through the lens of having one foot in the city and one foot in nature to create core staples for the young creative that could stand the test of time," said Jamie Cormack, Co-Founder and Managing Director of Herschel Supply Co.
Unisex Wardrobe Staples
Herschel's New 'Supply Uniform' Collection is Chock-Full of Classic Fits
Trend Themes
1. Unisex Fashion - Brands can capitalize on the trend of gender-neutral clothing by offering versatile and inclusive wardrobe staples to younger consumers with environmental concerns.
2. Heritage-inspired Clothing - By tapping into regional or national cultures, brands can revamp classic fashion pieces and appeal to consumers looking for timeless and authentic designs.
3. Sustainable Outdoor Wear - With consumers’ increased interest in outdoor activities and environmental issues, brands can expand their responsible product lines, by producing functional and modern outwear, made with eco-friendly materials.
Industry Implications
1. Fashion Retail - Fashion retailers can innovate their product lines by offering unisex clothing and heritage-inspired designs in an environmentally friendly and sustainable way.
2. Outdoor Wear - Companies can create outdoor wear collections that merge functionality and classic design, and use eco-friendly fabrics that cater to consumers’ environmental concerns.
3. Outdoor Sports Activities - Brands can reach out to consumers involved in various outdoor activities by offering functional and fashionable clothing that is versatile and eco-friendly.