Following the 2011 nuclear disaster in Fukushima, supply delivery drones are now being employed to bring food and convenience store products to customers nearby, aiding with the area's recovery effort. E-commerce company Rakuten collaborated with convenience store chain Lawson to launch a drone delivery service.
The first supply delivery just took place on October 31st and brought fried chicken and croquettes to an elderly customer in Miniamisoma, an area about 16 miles away from the nuclear reactor. The Japanese retailer plans on doing the program for a 6 month trial in the Fukushima area. If it's successful, the new free service will be more long-term for those who find it difficult to travel long distances to shop.
Convenience Store Drone Deliveries
This Supply Delivery Service Flew a Drone to Fukushima
Trend Themes
1. Drone Deliveries in Disaster Zones - Using drones for delivery in disaster zones creates a new market opportunity for companies seeking to provide aid and convenience products.
2. Collaborative Supply Chain Innovation - Collaborating with different types of organizations can lead to innovative supply chain solutions that benefit consumers in unique ways.
3. Free Delivery Services - Offering free delivery services can boost customer loyalty and convenience while creating new revenue streams for businesses.
Industry Implications
1. E-commerce - Drones can be used to enhance e-commerce services and create new opportunities for online businesses.
2. Convenience Stores - Integrating drone deliveries into convenience store operations can improve customer convenience and satisfaction.
3. Disaster Relief - Innovative delivery solutions, such as drone deliveries, can improve food access and logistics in disaster relief efforts.