adidas works together with Pharrell Williams on a set of Superstar Primeknit sneakers, detailing the classic silhouette with breathable elements. The sneakers' upper is entirely crafted from intricately woven signature Primeknit materials. There are two colorway options that launch in light of the new season with the selection of either Dark Green or Auburn.
The two are seasonally appropriate and bring a slight pop of color to the traditional model. Branding details can be found at the tongue informed by embroidery reading "ADIDAS." This is followed by "HUMAN RACE" at the heel area and a small hanging Trefoil label that decorates the medial side of the shoe's collar. It is adjusted by striped rope laces that weave through the Primeknit shell-toe.
Autumn-Tonal Knit Sneakers
adidas and Pharrell Williams Launch Two Tonal Superstar Primeknit Shoes
Trend Themes
1. Breathable Sneaker Materials - Opportunity for brands to innovate by incorporating more breathable elements into their sneaker designs.
2. Seasonal Colorway Options - Potential for brands to offer limited edition sneakers with colorways that reflect the current season, appealing to consumers looking for unique designs.
3. Embellished Branding Details - Brands can explore creative ways to incorporate unique branding details on sneakers, such as embroidered logos, to enhance their visual appeal and brand recognition.
Industry Implications
1. Sportswear - Sportswear brands can explore the use of breathable materials and seasonal colorways in their sneaker collections to attract customers.
2. Fashion Accessories - Fashion accessory brands can incorporate embellished branding details on sneakers to create eye-catching and unique designs that appeal to fashion-conscious consumers.
3. Streetwear - Streetwear brands can capitalize on the trend of breathable sneakers with seasonal colorways by offering limited edition drops that resonate with their target audience.