The superNova Fall/Winter 2014 collection juxtaposes the typical bohemian Japanese style with more structured designs inspired by the American South and Southwest. This workwear influence not only brings a stronger sense of masculinity to the outfits, but also even more layering pieces. Perfect for spring, the line is comprised of long coats, bubble vests, baggy trousers and a wide-brimmed floppy hat to top it all off with.
The thick textured fabrics that the pieces in the superNova Fall/Winter 2014 collection are made out of lend a nice visual touch as well. The theme of the line is 'Crossover' and happens to draw a lot of nature and religious patterns. Handmade in Hokkaido, Japan, the designs have a cool vintage appeal that many fashionable men will gravitate towards. The fits are ultra comfortable after all.
Boho Workwear Men's Fashion
The superNova Fall/Winter 2014 Lookbook is Inspired by American South
Trend Themes
1. Boho Workwear Men's Fashion - Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials to boho workwear fashion for a more environmentally conscious market.
2. Structured Designs Inspired by American South - Disruptive innovation opportunity: Combine traditional Southern styles with modern technology to create smart clothing that is both stylish and functional.
3. Layering Pieces for Spring - Disruptive innovation opportunity: Develop innovative fabrics and designs that provide optimal breathability and temperature regulation for comfortable layering in warmer seasons.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Embrace e-commerce and virtual reality to create immersive and personalized online shopping experiences for customers.
2. Textile Manufacturing - Disruptive innovation opportunity: Invest in research and development to create sustainable and biodegradable fabrics that meet the demands of the fashion industry.
3. Smart Clothing Technology - Disruptive innovation opportunity: Combine sensor technology with fashion design to create smart clothing that monitors health and provides personalized recommendations for the wearer.