Duck Duck Go is a brand new search engine that takes searching back to the basics. Claiming that Google has become cluttered over time, Duck Duck Go states that they have made simplicity and accurate search results a top priority for their new search engine system.
For more reasons why Duck Duck Go rocks, check out the site.
Implications - With every new online invention comes a slew of competitors looking to mimic and enhance the first. Duck Duck Go is an example, as it is a website whose concept branches off of Google. Consumers often find such competitive inventions interesting, as they provide a happy medium between something new and familiar.
Superior Search Engines
Duck Duck Go.com Won't Let You Choose Google as Goose
Trend Themes
1. Simplicity in Search - The trend towards uncluttered, easy-to-use search engines presents a disruptive innovation opportunity for companies to create efficient search engines that prioritize simplicity.
2. Accurate Results - The trend towards accurate search results presents a disruptive innovation opportunity for companies to improve upon existing algorithms and provide more precise search results.
3. Alternative Search Engines - The trend towards alternative search engines presents a disruptive innovation opportunity for companies to offer consumers a new and unique way to search the web.
Industry Implications
1. Search Engine Technology - The industry of search engine technology presents a disruptive innovation opportunity for startups and established companies to improve upon existing search algorithms and offer new and improved search engine technologies.
2. Online Information Retrieval - The industry of online information retrieval presents a disruptive innovation opportunity for companies to improve upon existing search engine technology and offer new and innovative ways to retrieve information online.
3. Internet Privacy - The industry of internet privacy presents a disruptive innovation opportunity for companies to offer consumers more secure and private online search experiences, as well as alternative search engines that prioritize user privacy.