Levi's works in collaboration with BEAMS on the new Super Wide V2 collection designed for the Fall/Winter 2023 season. It is inspired by work done in 1944 as the two expand on the iconic SUPER WIDE denim and enhance its original charm.
The two brands are no strangers to one another, having worked together for five years, and building a strong relationship. Each capsule celebrates a unique aspect of denim and its rich heritage. All of these shine a spotlight on the intricate signature blend of the two and their ability to create subtle yet bold looks. It stems from workwear and how it is a prominent influence in the realm of fashion and streetwear as a whole.
Wide Denim Collaborative Capsule
Levi's and BEAMS Join on the Super Wide V2 Collection
Trend Themes
1. Collaborative Fashion Collections - The Levi's and BEAMS collaboration on the Super Wide V2 collection highlights the trend of brands partnering to create unique fashion lines.
2. Reviving Heritage Styles - The Super Wide V2 collection by Levi's and BEAMS taps into the trend of reviving classic designs from the past and giving them a modern twist.
3. Influence of Workwear - The work done in 1944 and the workwear-inspired designs of the Super Wide V2 collection reflect the trend of workwear influencing fashion and streetwear.
Industry Implications
1. Fashion and Apparel - The collaborative efforts between Levi's and BEAMS in creating the Super Wide V2 collection offer disruptive innovation opportunities in the fashion and apparel industry.
2. Retail and E-commerce - The popularity and demand for collaborative fashion collections like the Super Wide V2 collection present disruptive innovation opportunities in the retail and e-commerce industry.
3. Streetwear and Urban Fashion - The workwear-inspired designs of the Super Wide V2 collection tap into the trend of streetwear and urban fashion, providing disruptive innovation opportunities in this industry.