KRAFT teams up with Nintendo to launch KRAFT Mac & Cheese Super Mario Power-Up Shapes, featuring Fire Flower, Super Star, and Super Mushroom shapes inspired by the Super Mario universe.
Both KRAFT Mac & Cheese and Super Mario have been beloved through every stage of life, connecting friends and families with comforting and fun experiences. This new collaboration allows people to power up like their favorite characters in a deliciously fun experience for all generations.
"In today’s fast-paced world, it’s increasingly difficult for families to enjoy meals together," says Ashleigh Gibson, Senior Director of Marketing for KRAFT Mac & Cheese. "We’ve always helped families reconnect during mealtime, and we’re excited to partner with Nintendo. We look forward to bringing families back together at the table, bonding over KRAFT Mac & Cheese and Super Mario."
The KRAFT Mac & Cheese shapes line-up includes over 300 different shapes and more than 30 patents.
Game-Themed Noodle Launches
KRAFT Mac & Cheese and Nintendo Debut New Super Mario Power-Up Shapes
Trend Themes
1. Collaborative Food Branding - Merging iconic brand elements such as KRAFT Mac & Cheese and Super Mario promotes nostalgia and excitement among diverse consumer groups.
2. Entertainment-themed Foods - Creating food products inspired by popular video games or television shows captivates both children and adults, enhancing mealtime engagement.
3. Interactive Mealtime Experiences - Innovative food designs that integrate familiar game elements provide a fun and interactive dining experience, encouraging families to spend more time together.
Industry Implications
1. Food and Beverage - The introduction of themed food shapes lays the groundwork for more creative and playful food products catering to family bonding.
2. Entertainment - Collaborations between food brands and entertainment franchises open up new avenues for cross-promotional marketing and consumer engagement.
3. Consumer Goods - Reinventing traditional products with unique and familiar themes can rejuvenate interest and drive sales in the consumer goods sector.