Mario is nothing new to the video game and pop culture realm. Since his creation in 1983, Mario has kept himself very busy -- from saving the princess, racing and even throwing a party for him and his friends (and sometimes enemies). Mario has jumped between multiple games on multiple game consoles so it's no wonder there's a full day dedicated to him!
March 10th was National Mario Day and people celebrated in many different ways. Wholesale Halloween Costumes used nothing but Post-it notes to recreate the pixelated background fans of the original Super Mario games would feel nostalgia over. Once a wall, they mapped out pipes, clouds, bushes and other iconic Mario objects.
They suited up as some of the fan favorite characters and created a mural in Mario's honor that stretched across the wall (16' x 9' for anyone who's curious). The mural was in true 8-bit fashion using Post-its!
Video Game Paper Murals
This Super Mario-Themed Mural Was Made Using Thousands of Post-it Notes
Trend Themes
1. Pixelated Art - The trend of creating art using pixelated designs has the potential for disruptive innovation opportunities in the digital art industry.
2. Interactive Murals - The trend of using interactive elements, such as Post-it notes, in mural designs presents opportunities for disruption in the interior design and experiential marketing industries.
3. Nostalgia Marketing - The trend of capitalizing on nostalgic elements, like Super Mario, in marketing campaigns provides opportunities for disruptive innovation in the advertising and branding sectors.
Industry Implications
1. Digital Art - The digital art industry can explore disruptive innovation by incorporating pixelated designs and techniques into their creative process.
2. Interior Design - The use of interactive elements, such as Post-it notes, in mural designs presents disruptive innovation opportunities for the interior design industry to create engaging and interactive spaces.
3. Advertising - Nostalgia marketing can provide disruptive innovation opportunities for the advertising industry to connect with consumers by leveraging beloved retro characters and themes.