Whether you play chess or not, if you like Super Mario then this is what you need in your bedroom next to your Darth Vader poster.
The Super Mario Chess set features all of the characters of the game and runs for around $40. Perfect for your little nephew, or your creepy cousin with the flesh-colored mustache, don't forget the Super Mario Chess set when you are looking for presents this holiday season.
Implications - Consumers respond favorably to pop culture products because they satisfy a desire for new goods while providing them a product or image that they are already familiar with. Businesses that are looking for new ventures to profit in should consider using this re-imaging of classic images to draw in an audience that connects to the familiar faces of the past.
Mind Games for Gamers
Super Mario Chess is the Ultimate in Geeky Gifts
Trend Themes
1. Pop Culture Products - Create new products that tap into popular culture references to attract a nostalgic audience.
2. Reimagined Classic Images - Explore opportunities to modernize and reinvent iconic images from the past for a unique and engaging product lineup.
3. Geeky Gifts - Cater to the growing demand for geek-themed gifts by offering unique and collectible items that appeal to a niche audience.
Industry Implications
1. Gift and Novelty - Invest in the gift and novelty industry to capitalize on the demand for unique and specialized products.
2. Board Games - Innovation in the board game industry by introducing popular culture-themed sets can attract new customers and increase sales.
3. Toy Manufacturing - Develop cutting-edge toys that combine nostalgia with modern elements to tap into the market of nostalgic collectors and gamers.