The Super Mario Bros Movie launched at the start of April with massive success. In just a few weeks, the movie surpassed $1 billion USD in worldwide revenue. For the past month, the movie was available in each region with regional localizations, such as an English version being available in North America. However, with such high demand for the movie, many customers are requesting to see the original Japanese language version of the movie, even in non-Japanese-speaking regions.
The studio is responding to this demand by launching the original Japanese version in select regions for a limited time. For the North American release, the movie will be available on April 28th for a limited time. It will play in select theatres across major cities such as Los Angeles, Toronto, New York, and Vancouver.
Original Language Movie Debuts
The Super Mario Bros Movie is Debuting in NA in Japanese
Trend Themes
1. Original Language Movie Releases - The success of Super Mario Bros Movie in the original Japanese language version shows there is a demand for original language movie releases in non-native speaking regions.
2. Regional Localization - The popularity of the Super Mario Bros Movie demonstrates the importance of localized movie releases for global success.
3. Limited-time Movie Releases - The limited-time release of the original Japanese language version of Super Mario Bros Movie shows a potential trend for creating demand through time-limited releases.
Industry Implications
1. Movie Production - The success of the original Japanese language version of Super Mario Bros Movie suggests a potential market for producing and releasing more foreign language movies for non-native speaking regions.
2. Localization Services - The demand for localized movie releases presents an opportunity for companies specializing in localization services for the entertainment industry.
3. Movie Theatres - The limited-time release of Super Mario Bros Movie in select theatres presents an opportunity for theatre companies to promote and capitalize on exclusive screenings of popular movies.