Kitu Life recently expanded its Super Coffee line to include a new Super Cold Brew and Triple Shot Espresso.
Super Coffee is best known for combining coffee with protein and MCT oil. However, the new Super Cold Brew keeps things simple with smooth cold brew coffee and L-Theanine sourced from green tea. The new drink comes in just one unsweetened variety and contains zero calories per serving. The brand's hope is to cater to consumers who avoid calories in the morning (such as those who practice intermittent fasting), but still need that boost of caffeine. As Super Coffee founder Jordan DeCicco explains, "With the positive energy trend, coffee has been our focus."
The brand's new Triple Shot Espresso also sticks to the same brand ethos with zero grams of sugar and zero calories per serving.
Unsweetened Canned Cold Brews
Super Cold Brew is Zero Calories and is Enhanced with L-Theanine
Trend Themes
1. Zero-calorie Cold Brews - The rise of zero-calorie cold brews, such as Super Cold Brew by Kitu Life, provides an opportunity for other coffee brands to capture a health-conscious market.
2. L-theanine-enhanced Coffee - Adding L-Theanine, an amino acid found in green tea, to coffee, such as in Kitu Life's Super Cold Brew, is a trend that presents an opportunity for supplement companies to create innovative new products.
3. Coffee for Intermittent Fasting - Kitu Life's Super Cold Brew caters to consumers practicing intermittent fasting, opening the door for coffee companies to introduce their own customizable fasting-friendly products.
Industry Implications
1. Coffee - The unsweetened, zero-calorie trend seen in Kitu Life's Super Cold Brew and Triple Shot Espresso presents an opportunity for other coffee brands to cater to consumers looking for healthier coffee options.
2. Supplements - The addition of L-Theanine found in Kitu Life's Super Cold Brew is an opportunity for supplement companies to create unique and innovative coffee products with added health benefits.
3. Fasting - As Super Cold Brew caters to the fasting market, there is an opportunity for companies to create more products that cater to intermittent fasting, such as customizable coffee subscriptions and fasting-friendly grab and go options.